Xbox ROG Ally series pricing leaked ahead of Gamescom 2025

The team at Dealabs has uncovered the pricing details for Microsoft's ROG Xbox Ally consoles, indicating that pre-orders will begin during Gamescom 2025 on August 20th. 

The cost of the ROG Xbox Ally is expected to be €599, while the ROG Xbox Ally X will be priced at €899, making it the priciest Xbox model released so far. This pricing aligns with earlier leaks regarding this device. While these prices don't convert directly to USD, it's anticipated that both consoles will be in the range of $599 to $899 in the US.

Microsoft and ASUS ROG are set to present their new handheld devices at Gamescom 2025 at their individual booths. At the Xbox booth, players will have the opportunity to experience games like Hollow Knight: Silksong, Roblox, Sea of Thieves, and Tony Hawk’s Pro Skater 3+4. Additional games will be available at the ASUS ROG booth.

What accounts for the substantial price difference between these Xbox handhelds? The straightforward explanation is that the Ally X includes upgraded and faster memory, a more potent processor, a larger battery, and added features like USB4.

These new devices will run a new iteration of Windows 11 that includes several enhancements geared towards gaming. This version features the “Xbox Full Screen Experience,” which is designed to extend battery life, lower VRAM consumption, and enhance gaming performance. This adjustment alone reportedly reduces idle power consumption by two-thirds, while also freeing system resources to accelerate gameplay.

The ROG Xbox Ally is creating significant excitement with its ambitious move into the console-handheld market. However, for those seeking a handheld that is already optimized for performance, specifically designed for serious gaming on-the-go, the ROG Ally X stands out as the superior option. With longer battery life, better ergonomics, and complete Windows flexibility, it embodies what the next generation of handheld gaming should represent. As always, for the latest news on hardware launches and industry developments, be sure to follow our dedicated hardware coverage.