Assassin’s Creed Shadows one of Europe’s top-selling games in 2025

Ubisoft’s Assassin’s Creed Shadows has climbed to the top of Europe’s sales rankings, securing its place as the best-selling new release of 2025 so far. Launching in March, the game transported players to feudal Japan with dual protagonists Naoe and Yasuke, and its strong debut has carried through the year despite stiff competition from major franchises.

The only title to outsell it overall is EA Sports FC 25, the football juggernaut that launched in September 2024 and continues to dominate across the continent. Though widely criticized for lacking innovation, the series’ grip on Europe’s sports-loving audience remains unshakable.

Still, Assassin’s Creed Shadows’ achievement is impressive. According to industry tracker Game Sales Data (GSD), overall European video game sales have fallen 6% compared to last year, with physical sales down 9%. Yet Ubisoft’s latest Assassin’s Creed has proven resilient, outperforming not only established rivals but also major new releases like Monster Hunter Wilds, Mario Kart World, and Elden Ring: Nightreign.

The 2025 European Top 20 (PC and Console)

The full GSD Top 20 for 2025 so far reflects both the enduring power of long-standing blockbusters and the strength of fresh releases:

1. EA Sports FC 25

2. Assassin’s Creed Shadows

3. Grand Theft Auto V

4. Red Dead Redemption 2

5. Hogwarts Legacy

6. Split Fiction

7. Monster Hunter Wilds

8. Call of Duty: Black Ops 6

9. Mario Kart World

10. Kingdom Come: Deliverance 2

11. The Elder Scrolls IV: Oblivion Remastered

12. Star Wars Battlefront 2

13. Elden Ring: Nightreign

14. It Takes Two

15. Grand Theft Auto Online

16. NBA 2K25

17. F1 25

18. Tom Clancy’s Rainbow Six: Siege

19. Mario Kart 8 Deluxe

20. Battlefield 1

The list highlights Europe’s unique mix of gaming preferences, where evergreen titles like Grand Theft Auto V and Mario Kart 8 Deluxe continue to thrive alongside brand-new blockbusters.

For Ubisoft, Assassin’s Creed Shadows’ position confirms the series’ global appeal remains as strong as ever, even in a year of mixed sales trends. With long-term support and updates expected, the game is likely to remain a staple on the charts through the holiday season. If you’re planning to join the journey in Assassin’s Creed Shadows,  be sure to use our comparator tool to secure the best deal on Assassin’s Creed Shadows before diving in.